Recently a study was published in the Journal of Pediatrics which surveyed close to 2,000 tweens and teenage girls about Camel’s new cigarette ads for their new product No. 9. The teens seemed to be drawn to this pink and frilly ad that was surrounded by lip balm, cell-phone jewelry and purse ads.
MomLogic.com reported that tobacco companies will defend that the product was intended for adults, but we all know how tricky marketing companies can be. Even though in 1998 all large tobacco companies were sued and agreed to cease triggering their ads toward children… anti-smoking advocates would say that is exactly what this ad is doing.
Sadly, nonsmoking teens who have a favorite ad are 50 percent more likely to begin smoking than other kids. A scary fact is 80 percent of smokers begin smoking before they turn 18 years old.
Afraid your teenage daughter is growing up faster than she should? Find a therapist near your home to help.
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