Retailers Positioning to Advertise H1N1 Vaccines

by Brittany Durdin on December 28, 2009 · 3 comments

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It seems that everywhere you turn there are signs that read, ‘H1N1 Vaccines Available Here’. Grocery stores, pharmacies, and several other retailers are fighting to get their name out there to advertise their in-store health clinics. Rite Aid and Kroger are promoting themselves by putting signs up on their front doors, and putting ads in weekly ad circulars. Walgreens plans to take it a step further by putting ads for the vaccine on their website and on television.

The Wall Street Journal reports that, “Retailers see the shots as a way to publicize the role they are increasingly playing in the nation’s health-care system…Retailers are [also] hoping the H1N1 shots will spark a jump in sales of other flu-prevention products, such as hand sanitizer.”

Find a doctor near you to get the H1N1 vaccine.

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