Across five countries, 85% of online Europeans use the ‘net to find information for health and prescription drugs. This has been reported by the Cybercitizen Health® Europe v9.0 study (conducted by Manhattan Research). Most often, their first stop was Wikipedia and this information led them to alter their treatment decisions.
“This year’s Cybercitizen Health® Europe is the third iteration of the study, and our 2009 findings show that now more than ever, it’s critical for healthcare and pharmaceutical companies across Europe to gain a strong understanding of how their target audiences use the Internet,” said Mark Bard, president of Manhattan Research. “Marketers already know that an increasing number of consumers are going online for health – the key is having the market research tools for turning Health 2.0 buzz into effective and efficient strategies for connecting with patients online.”
Well, we’re glad to hear you say that Mark, in fact, maybe PriceDoc will jump across the ocean someday. Especially when you contrast this with the US Government reporting that only “67% of Americans expect that they can find reliable information about health or medical conditions online…” We have seen quite a response from that 67% and we are anticipating consistent growth over the next year.
While some warn against self diagnosis among patients, Pew Internet and California Healthcare conducted a survey (in America) concluding that “technology is not an end, but a means to accelerate the pace of discovery, widen social networks, and sharpen the questions someone might ask when they do get to talk to a health professional.”
We agree completely and hope you find any and all information you can (or subscribe to the PriceDoc Talk RSS feed), then turn to PriceDoc to find a doctor near you and use that information in tandem with your doctor’s advice!
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